Opening book details…
About this document
Integrated Marketing Communications Overview by Evelyn Ritsaki is a document available to read on EtoBox.
- Author
- Evelyn Ritsaki
- Language
- EN
Opening book details…
Integrated Marketing Communications Overview by Evelyn Ritsaki is a document available to read on EtoBox.
English
The document discusses various marketing communication concepts including integrated marketing communications, brand identity, strategic marketing plans, market segmentation, media