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About this book
Theory construction in marketing: Some thoughts on thinking (Theories in marketing series) by Gerald Zaltman, Karen LeMasters, Michael Heffring is a book available to read on EtoBox.
- Author
- Gerald Zaltman, Karen LeMasters, Michael Heffring
- Publisher
- John Wiley & Sons, Incorporated
- Published
- 1982
- Language
- EN
- ISBN
- 9780471981275
- Subjects
- Management, Business, Marketing
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