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Factor Analysis Results Overview by 9210490991 is a document available to read on EtoBox.
The factor analysis identified 3 factors from 12 variables related to marketing campaigns. Factor 1 explained the most variance (3.71) and appeared to relate to brand performance. Factor 2 explained 1.53 variance and related to appeal and identification. Factor 3 explained 1.35 variance and seemed focused on problem identification. The analysis extracted 3 factors using principal components and then performed a varimax rotation to better define the factors.
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- 9210490991
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- EN