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Impact of Marketing on Repurchase Intentions by fitri taslan is a document available to read on EtoBox.

What is Impact of Marketing on Repurchase Intentions about?

1. The document discusses a study that analyzed factors influencing repurchase intention of IKEA Indonesia products, including experiential marketing, service quality, and website information system quality. 2. The study found that experiential marketing, service quality, and website information system quality significantly influence customer satisfaction. Experiential marketing, service quality, and customer satisfaction also significantly influence repurchase intention. 3. However, the study found no

Author

fitri taslan

Language

EN