About this document

Consumer Behavior Insights in the Philippines by Cian Ramos is a document available to read on EtoBox.

Foreign literature shows that consumer behavior has been extensively studied throughout the 21st century, focusing on how consumers are influenced by factors such as lifestyle, culture, opinions of others, hobbies, emotions, and external factors. Understanding consumer behavior and purchase decisions is important for businesses to achieve customer satisfaction and meet business objectives by providing value and ensuring customer loyalty. Local studies have found that Filipino consumers are influenced by fam

Author

Cian Ramos

Language

EN