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Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry by David Robertson, Bill Breen is a business book available to read on EtoBox.

What is Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry about?

<p>LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.<br><br><i>Brick by Brick </i>is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the fac

Who reads Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry?

Author

David Robertson, Bill Breen

Publisher

London Random House Business Books

Published

2014

Language

EN

ISBN

9781448184385

Category

business

Subjects

Business, Management, History

Rating

3.81 / 5 (789 ratings)

Updated

2026-03-13