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What is Export Marketing Mix for Thread in Chile about?

This document presents a market research study for exporting the clothing line Hilo de Nube from Mexico to Chile. It analyzes fashion trends in Chile, such as loose garments, jeans, boots, and neutral tones. It briefly describes the current situation of the company Hilo de Nube in Mexico and the objectives and hypotheses of the research. It then summarizes the steps for exporting to Chile, including required documentation, tariffs, distribution channels, and marketing strategies to position the brand in the

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