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Understanding Services in Marketing by ankitspx2010 is a document available to read on EtoBox.
What is Understanding Services in Marketing about?
1) Services are economic activities that are intangible and do not result in ownership, but instead create value for customers through deeds, processes, and performances. 2) Core services are the fundamental offerings of a company, while supplementary services enhance and complement the core. 3) Marketing services differs from products in that customers interact with employees and the production and marketing processes are intertwined, making customer-employee interactions critical.
- Author
- ankitspx2010
- Language
- EN