Can I read Management of Marketing on EtoBox?

Management of Marketing by Paul Reynolds; Geoff Lancaster is a book available to read on EtoBox.

What is Management of Marketing about?

<p>The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.<br> <br> Written by a successful author team, <b>Management of Marketing</b> covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.</p> <p>The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enoug

Author

Paul Reynolds; Geoff Lancaster

Publisher

Routledge

Published

2005

Language

EN

ISBN

9781138144750

Subjects

Business, Marketing, Management