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Promotional Practices and Perspectives from Emerging Markets by Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut is a nonfiction available to read on EtoBox.

What is Promotional Practices and Perspectives from Emerging Markets about?

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest

Who reads Promotional Practices and Perspectives from Emerging Markets?

Author

Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut

Publisher

Routledge India

Published

2022

Language

EN

ISBN

9781003315582

Category

nonfiction

Subjects

Business, Marketing, Science