About this document
Understanding the Loyalty Ladder by Virendra Kumar is a document available to read on EtoBox.
1) The key to success for service businesses now lies in retaining existing customers rather than focusing solely on attracting new customers. 2) A relationship marketing ladder illustrates that there are two main marketing tasks - attracting new customers and retaining existing ones. However, most companies spend too much on attracting new customers and not enough on retaining existing customers and moving them up the loyalty ladder. 3) Retaining customers is highly profitable for companies. Research s
- Author
- Virendra Kumar
- Language
- EN