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Chatbots in Banking: Impact on Usefulness by jhonthomsan54 is a document available to read on EtoBox.

What is Chatbots in Banking: Impact on Usefulness about?

The research investigates the impact of system-level indicators of chatbots on their perceived usefulness and intention to use in banking services, focusing on factors such as design, information quality, security, and facilitating conditions. A survey of 250 banking customers was conducted to analyze these factors using Structural Equation Modeling (SEM). The findings aim to enhance customer satisfaction and trust in chatbot technology within the banking sector.

Author

jhonthomsan54

Language

EN