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Impact of Cosmetic Packaging on Women by Natalia Bastos is a document available to read on EtoBox.
The thesis explores how packaging designs of cosmetics influence the purchasing behavior of female consumers, focusing on preferences related to age and income. Through a questionnaire distributed primarily in Finland, the study finds that attractive packaging significantly impacts buying decisions, with variations in preferences across different demographics. The research highlights the importance of understanding consumer behavior characteristics, including cultural, social, and personal factors, in the c
- Author
- Natalia Bastos
- Language
- EN