Can I read Customer Analytics For Dummies on EtoBox?

Customer Analytics For Dummies by Jeff Sauro is a business book available to read on EtoBox.

What is Customer Analytics For Dummies about?

<b>The easy way to grasp customer analytics</b> <p>Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. <i>Customer Analytics For Dummies</i> shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.</p> <p><i>Customer Analytics For Dummies</i> gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.</p> <ul> <li>Shows you what to measure, how to measure, and ways to interpret the data</li> <li>Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart</li> <li>Explains how to use customer analyt

Who reads Customer Analytics For Dummies?

Author

Jeff Sauro

Publisher

John Wiley & Sons, Incorporated

Published

2015

Language

EN

ISBN

9781118937631

Category

business

Subjects

Business, Marketing, Management

Rating

4.3 / 5 (57 ratings)

Updated

2026-03-14