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What is Entry Strategies and Alliances Overview about?
Chapter 15 discusses entry strategies and strategic alliances for firms entering foreign markets, emphasizing the importance of market selection, timing, and scale of entry. Various entry modes such as exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries are evaluated for their advantages and disadvantages. The chapter highlights the significance of strategic alliances for risk-sharing and market access while noting the challenges of management and potential conflicts.
- Author
- Luke Persia
- Language
- EN