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Marketing Channels and Value Delivery by SHREEYA CHAUHAN is a document available to read on EtoBox.
What is Marketing Channels and Value Delivery about?
The document discusses marketing channels and distribution channels. It defines marketing channels as sets of intermediaries that make products available for consumption. It also discusses channel design, types of intermediaries like merchants and facilitators, push vs pull strategies, and levels of retail stores from specialty to discount. Retailers are classified based on their assortments, prices, and levels of service.
- Author
- SHREEYA CHAUHAN
- Language
- EN