About this document

Transitioning to Relationship Marketing by Maxxix is a document available to read on EtoBox.

Microcom is a UK broadcasting equipment manufacturer that currently uses a transactional sales approach but wants to switch to a relational approach to focus on retaining large customers. The relational approach would involve Microcom designing, installing, and maintaining equipment long-term rather than just completing single sales transactions. This change is needed because Microcom has an annual revenue goal of 20 million that will be difficult to reach without prioritizing its biggest existing customers

Author

Maxxix

Language

EN