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Home Lingerie Marketing Strategy in Cali by ScribdTranslations is a document available to read on EtoBox.

Variedades Rosita, founded by Rosa Ordoñez in 2020, aims to market home lingerie products in Cali, Colombia, addressing the unmet demand in the local market. The company targets women aged 25 to 60, primarily single mothers and employees, and plans to utilize social media and home delivery for marketing and sales. Key activities include creating an online presence, offering monthly catalogs, and providing discounts for wholesale purchases.

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