About this document
B.Com Creative Advertising Exam Paper by Arun Raj is a document available to read on EtoBox.
This document appears to be an exam from Loyola College in Chennai from April 2004 for a sixth semester Bachelor of Commerce degree. The exam is on the subject of Creative Advertising. The exam is divided into three sections. Section A contains 10 short answer questions about advertising concepts such as sponsors, message forms, ad effects, source credibility, creativity, emotional vs rational appeals, synthesis, perception, body copy and the functional definition of advertising. Section B contains 5 lo
- Author
- Arun Raj
- Language
- EN