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MKM805 Strategic Marketing Course Guide by Divya Jain is a document available to read on EtoBox.

What is MKM805 Strategic Marketing Course Guide about?

This document outlines the grading structure and case assignments for a strategic marketing management course. 50% of the grade is based on individual case studies, 20% each is for group case studies and a group project. Students must earn a passing grade on all 3 individual cases or they will fail the entire course. Students are expected to actively participate in online discussions worth 10% of the grade. There are 5 case studies assigned, involving both individual and group work. Case assignments include

Author

Divya Jain

Language

EN