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What is Analyzing Shoe Purchase Behavior about?

The group surveyed 3 individuals who had recently purchased shoes to understand their buyer behavior. They found that: 1) The triggers for purchase varied - one needed a replacement after their shoe broke, one wanted retail therapy during a low mood, and one needed formal shoes for a group photo. 2) All 3 followed typical purchase stages of problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. 3) Inputs at each stage included available styles, qual

Author

Vinod Mathews

Language

EN