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Oticon, a leading hearing aid manufacturer, faced financial difficulties in the late 1980s as its traditional "behind-the-ear" hearing aid design lost market share to newer "in-the-ear" designs. To address this, Oticon undertook a thorough restructuring from 1987to 1991to become more customer-focused and efficient. This involved reorganizing the company structure, moving to new facilities, providing employees with personal computers, and reducing staff. While challenging, the restructuring helped Oticon reg
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