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Consumer Behavior in Online Sports Purchases by lenny.brosse04 is a document available to read on EtoBox.

What is Consumer Behavior in Online Sports Purchases about?

The document discusses factors that influence consumer behavior for online sports purchases. It analyzes internal factors like personality, motivation, learning, attitudes, and perception. External factors like environment, culture, and marketing mix are also studied. The purchase decision process and how brands can apply learnings to online strategies are covered. Key takeaways include that quality and style are most important to consumers; social media influences purchases; and e-commerce is growing for s

Author

lenny.brosse04

Language

EN