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Brand Design For Rural - 251231 - 201904 by Thanmayi Vanteru is a document available to read on EtoBox.

What is Brand Design For Rural - 251231 - 201904 about?

The document discusses the importance of brand design for rural, unregistered, and unorganised businesses in India, highlighting the need for a clear and culturally relevant brand identity to enhance customer trust and visibility. It outlines the characteristics of rural consumers, market challenges, and essential brand design elements, such as name, logo, tagline, and signage. Additionally, it provides a step-by-step process for MBA students to assist these businesses in creating effective branding strateg

Author

Thanmayi Vanteru

Language

EN