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This document analyzes factors that influence customer satisfaction and its impact on customer loyalty at Bank BRI Demak branch offices. A survey was conducted with 108 BRI Demak customers to examine the effects of service quality, customer value, and product advantage on customer satisfaction, and the effect of customer satisfaction on customer loyalty. Analysis with structural equation modeling found that service quality, customer value, and product advantage positively and significantly influence custome

Author

mask

Language

EN