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Effective CRM Strategy Implementation by Sam Agarwal is a document available to read on EtoBox.
What is Effective CRM Strategy Implementation about?
This document discusses key aspects of implementing a customer relationship management (CRM) strategy. It outlines the elements of a CRM system, including applications for sales, marketing, customer service and management functions. It also discusses CRM costs, stages of estimating return on investment, and implementation considerations. The document uses the example of Capital One to illustrate how it deployed operational and analytical CRM projects and technologies to successfully implement a CRM strategy
- Author
- Sam Agarwal
- Language
- EN