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Customer Perception of Prajavani Newspaper by Babasab Patil (Karrisatte) is a document available to read on EtoBox.

What is Customer Perception of Prajavani Newspaper about?

This document summarizes a study on customer perception of the Kannada newspaper Prajavani and its impact on sales. The study aims to understand why Prajavani has the second highest market share in the Hubli-Dharwad region, compared to its goal of first place. Primary data was collected through surveys of 250 residents on their preferences and opinions of Prajavani versus competitors. The analysis focused on factors like supplements, brand image, price, content coverage, and delivery that influence reader c

Author

Babasab Patil (Karrisatte)

Language

EN