Can I read Marketing Ideology: Legitimacy vs. Criticism on EtoBox?

Marketing Ideology: Legitimacy vs. Criticism by Mirulescu Daniel is a document available to read on EtoBox.

What is Marketing Ideology: Legitimacy vs. Criticism about?

The document discusses marketing ideology and how it relates to criticism and legitimacy. Marketing ideology is defined as the relatively stable set of arguments that provide legitimacy to marketers and the market economy. However, it does not preclude contradictions or dissenting criticism. Marketing ideology also works to produce legitimization in order to lessen tensions between marketers

Author

Mirulescu Daniel

Language

EN