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Online Shopping Motives by Content Marketing Affiliate Marketing and Brand Value A Strategic Relationship Through Sentiment Analysis by EREL V is a document available to read on EtoBox.

What is Online Shopping Motives by Content Marketing Affiliate Marketing and Brand Value A Strategic Relationship Through Sentiment Analysis about?

This study explores the impact of content marketing and affiliate marketing on online shopping motives and their relationship with perceived brand value. Utilizing sentiment analysis, the research identifies how these marketing strategies enhance online marketing effectiveness and consumer behavior. The findings suggest that a well-structured marketing model incorporating these strategies can significantly benefit online marketers by aligning with consumer needs and preferences.

Author

EREL V

Language

EN