About this document
Internatioanl Marketing - методичка готова by Mykola Rudyk is a document available to read on EtoBox.
This document provides methodological guidelines and lesson plans for a course on international marketing. It covers 10 chapters on topics like the scope of international marketing, the impact of history and geography, cultural environment, political and legal environment, international marketing research, global marketing management, products and services in global markets, international marketing channels, international communications and advertising, and pricing for international markets. Each chapter in
- Author
- Mykola Rudyk
- Language
- EN