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Picard by Bilal Shabarek is a document available to read on EtoBox.

What is Picard about?

1) Picard is a French frozen food specialist company with over 500 retail stores in France and annual sales of €785 million. 2) The company is looking to expand to China, starting with 5 pilot shops in Chengdu, Sichuan province. 3) The target market in Chengdu includes urban consumers with disposable income, as well as children, tourists, and mothers. Products will focus on 30 Chinese ice cream flavors and 20 French flavors.

Author

Bilal Shabarek

Language

EN