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What is Product Innovation in Culinary MSMEs about?

This research investigates the impact of Entrepreneurial Orientation and Product Innovation on the Competitive Advantage of Culinary MSMEs in Bandung City. The study, involving 100 respondents, reveals that both factors positively influence competitive advantage, both individually and collectively. The findings highlight the significance of these elements in enhancing the performance of culinary businesses in a competitive market.

Author

manajemenbestie

Language

EN