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Global Ad Spending Trends 2017 by Niels k is a document available to read on EtoBox.

Worldwide advertising spending is projected to reach $584 billion in 2017, with digital media driving growth. Digital advertising spending is expected to increase by double digits annually through 2020. Video and social media advertising are fueling most of the growth in digital advertising, expanding by 30% and 32% respectively in 2017. Challenges for advertisers include ad-blocking which could result in $27 billion in lost revenue by 2020, along with "display ad blindness" where users pay little attention

Author

Niels k

Language

EN