About this document
FYBMS 302 Module 1 - Unit 2 - Integrated Marketing Communication by veenita debnath is a document available to read on EtoBox.
Integrated Marketing Communication (IMC) is a strategic approach that ensures consistent and impactful brand messaging across various promotional tools and channels. It involves a systematic planning process that includes identifying the target audience, setting communication objectives, designing messages, selecting promotional mixes, allocating budgets, and evaluating effectiveness. IMC is essential for building strong brands and fostering customer loyalty in today
- Author
- veenita debnath
- Language
- EN