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What is POMMMODORO Rebranding Strategy Guide about?
CLIENT: Pommmodoro [pizzeria] COMMISSIONED BY: Bernabei Consulting PERIOD: March 2017 – April 2017 BRIEF: relaunch of the restaurant TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies MY ROLE: strategic planner
- Author
- Alessandra Colucci
- Language
- EN