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What is International Marketing Research Design about?

The document outlines the curriculum for Week 2 of an international marketing research course, covering topics such as the differences between marketing research and market research, the complexities of international marketing research (IMR), and the research process. It includes objectives for chapters on designing IMR, the importance of research in international markets, and the challenges of comparability and equivalence. Additionally, it discusses the selection of research suppliers and the administrati

Author

zhouhao2014

Language

EN