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Hands-On Data Science for Marketing : Improve Your Marketing Strategies with Machine Learning Using Python and R by Yoon Hyup Hwang [Yoon Hyup Hwang] is a science book available to read on EtoBox.

What is Hands-On Data Science for Marketing : Improve Your Marketing Strategies with Machine Learning Using Python and R about?

Optimize your marketing strategies through analytics and machine learningKey FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook DescriptionRegardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will als

Who reads Hands-On Data Science for Marketing : Improve Your Marketing Strategies with Machine Learning Using Python and R?

Author

Yoon Hyup Hwang [Yoon Hyup Hwang]

Publisher

Packt Publishing, Limited

Published

2019

Language

EN

ISBN

9781789531893

Category

science

Subjects

Computer Science, Science, Marketing

Rating

4.2 / 5 (74 ratings)

Updated

2026-03-14