About this document
Green Marketing Practices in India by abhaybittu is a document available to read on EtoBox.
Green marketing involves products and processes that are more environmentally friendly than alternatives. It includes modifying products, production, packaging, and advertising to be more sustainable. Green marketing aims to address the mismatch between current marketing practices and environmental realities. It encompasses environmental, ecological and sustainable approaches. Examples of green marketing in India include digital train tickets by Indian Railways, retailers charging for polythene bags, State
- Author
- abhaybittu
- Language
- EN