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What is Rocchetti Cafe: Organizational Case Study about?

The family business Rocchetti has been operating since 1950 and currently operates as an Italian restaurant and café with four locations. It has a well-established organizational structure but could benefit from a marketing area to support its expansion. Rocchetti offers a variety of innovative dishes, but not all are patented, so it is recommended that they patent their original creations to protect their intellectual property.

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