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What is Puriteen about?

Puriteen Cosmetics acquired two perfume brands, Henry and Marie, and needs to develop a marketing strategy. Pete Dozier conducted market research with 496 women to test perceptions of advertisements for the perfumes featuring sensational, romantic, and prestigious themes. Analysis showed the sensational theme of "Nako" had the smallest difference between how women saw the perfume brand and their ideal self-image. As such, a sensational theme is best suited to market Henry perfume to women aged 26-35 years o

Author

PR Mech

Language

EN