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STP Process: Segmentation, Targeting, Positioning by Hamid Khurshid is a document available to read on EtoBox.

What is STP Process: Segmentation, Targeting, Positioning about?

The document discusses the three steps of target marketing: segmentation, targeting, and positioning. Segmentation involves dividing the market into distinct groups based on characteristics. Targeting involves evaluating segment attractiveness and selecting segments to target. Positioning is arranging the product to have a clear, distinctive and desirable place in the consumer

Author

Hamid Khurshid

Language

EN