About this document
Essentials of Marketing Planning by mariaral123 is a document available to read on EtoBox.
Successful marketing requires being profitable, offensive rather than defensive, integrated across areas, strategic by being future oriented, and effective in getting results. The marketing management process involves analyzing the current situation, setting objectives, determining strategies, outlining tactics, implementing plans, and controlling to ensure goals are met. Marketing planning is necessary for systematic futuristic thinking, better coordination, developing performance standards, sharpening obj
- Author
- mariaral123
- Language
- EN