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Understanding the Goods-Service Continuum by geethaperyaswamy is a document available to read on EtoBox.

What is Understanding the Goods-Service Continuum about?

The document discusses the goods-service continuum, which helps marketers identify the composition of products ranging from pure goods to pure services. It outlines the levels of products as defined by Philip Kotler, including core benefits, basic products, expected products, augmented products, and potential products, along with classifications of consumer and industrial products. Additionally, it covers product mix decisions and the stages of the product life cycle, emphasizing the importance of adapting

Author

geethaperyaswamy

Language

EN