Can I read Video Game Ads: Cultural Insights on EtoBox?

Video Game Ads: Cultural Insights by Enderblight is a document available to read on EtoBox.

What is Video Game Ads: Cultural Insights about?

This document provides an introduction and background on a study analyzing video game advertising in Japan, the United States, and the United Kingdom. The study examines 18 video game commercials from each country to identify cultural values presented. It analyzes values like humor, violence, inclusion of the player, and gameplay. Preliminary results found Japanese ads most often used humor, rarely showed violence, commonly featured the player, and implied gameplay. American ads less often used humor, commo

Author

Enderblight

Language

EN