About this document

MBA Marketing Management Course Overview by Wazeeer Ahmad is a document available to read on EtoBox.

This document summarizes a 3-credit marketing management course. The course introduces fundamental marketing principles, the dynamic marketing environment, and prepares students to make customer-driven decisions. It will require integrating theory with practice through strategic marketing decision-making exercises. By learning concepts, theories, and strategies, students will understand the marketing function and role in organizational success. The course will be assessed through midterm and end term exams,

Author

Wazeeer Ahmad

Language

EN