About this document

Critique of SMS Marketing Strategy by Poulami Mukherjee is a document available to read on EtoBox.

The document discusses the drawbacks of using SMS as a marketing strategy, highlighting concerns about data theft and the necessity of obtaining consent from recipients. It emphasizes the importance of timing in SMS marketing and notes that SMS is becoming outdated compared to online messaging platforms like WhatsApp and Instagram. Additionally, it introduces

Author

Poulami Mukherjee

Language

EN