About this document

Maggi Magic Sarap Marketing Strategy by Nidhi Jalan is a document available to read on EtoBox.

Maggi Magic Sarap is the market leader in the all-in-one seasoning industry with 59% market share. While there is competition from brands like Knorr, AjiGinisa, Lucky Me NamNam and Del Monte, Maggi maintains the top position due to having the highest advertising share. The marketing plan aims to increase distribution levels, maintain the highest advertising, and obtain a NAPA seal to improve quality and ensure customers continue choosing Maggi. Specific goals for 2013 include increasing market share and sal

Author

Nidhi Jalan

Language

EN