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What is Consumer Preferences for Protein in Bangladesh about?

The study examines consumer preferences for purchasing animal protein items from modern retail outlets in Dhaka, Bangladesh, highlighting key factors influencing these preferences such as price, quality, and service. A sample of 446 customers was analyzed using statistical methods, revealing that higher education, marital status, and income significantly affect purchasing behavior. The findings suggest that modern retail outlets are increasingly favored for their convenience and product freshness among cons

Author

Tanjina Afrin Tamanna

Language

EN