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Advertising Campaign Design Guide by Kanchan Gundal is a document available to read on EtoBox.
What is Advertising Campaign Design Guide about?
This document provides guidance for developing an advertising campaign project. It discusses including advertisements for various media like print, outdoor, electronic, etc. It also discusses elements of an effective branding strategy like logo design, color scheme, typography choices. The expectations from students include understanding the target audience, identifying key benefits, using visuals and design elements like color, shape and balance effectively to communicate the brand message. Brainstorming v
- Author
- Kanchan Gundal
- Language
- EN