About this document

Pengaruh Kualitas dan Harga pada Loyalitas Pelanggan Game Center by Rizanti Hastanti is a document available to read on EtoBox.

This document summarizes a study on the influence of product quality, service quality, and price perception on customer loyalty at Skyland Game Center in Semarang, Indonesia. The study found that product quality and service quality positively influence customer loyalty, while price perception was found to not negatively influence customer loyalty. A survey of 95 Skyland members was conducted. The results showed that the three factors influence 44.9% of customer loyalty. Skyland is recommended to make prices

Author

Rizanti Hastanti

Language

EN